How Often Are Instagram Uploads Releases to the Feed

How often should yous post to Instagram each week?

If you work in social media, y'all've probably asked yourself this exact question at one bespeak or another.

To discover the reply, Afterwards analyzed over 81 one thousand thousand feed posts (excluding Reels and IGTVs). Here's what nosotros institute:

How Many Times Should You Postal service on Instagram Per Calendar week?

Based on our assay, the more you lot mail service on Instagram per week, the greater your overall achieve will exist. Similarly, posting more than typically equals more likes and comments in total.

All the same, the rate of attain and engagement per individual mail varies as more posts are shared — and this changes fifty-fifty more depending on how many followers an business relationship has.

• For accounts with nether 1K followers: posting xiv times per week delivers the highest reach and date rates per mail.

• For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting in one case per week delivers the highest engagement rate per mail.

• For accounts with 250K+ followers: posting only once per calendar week delivers the highest attain charge per unit and appointment rates per mail.

*NOTE: When we analyzed the results in smaller ranges (e.g. 1K-10K followers, 10K-20K followers, 20K-30K followers, etc.), the findings were the same — hence why the 1K-250K range is grouped together.

Attain charge per unit is a valuable indicator for brand exposure, while engagement rate tin indicate how well your content is resonating with your community.

In an platonic globe, you lot want your reach and engagement rates to exist as high as possible for every mail you share, while still posting oftentimes enough to make an bear on.

How Follower Count and Posting Frequency Impacts Feed Post Performance

When we look at the data as a whole, reach and date rates per post are optimal when 14 posts are shared per week (or twice per day, on boilerplate).

However, when we segment the data by follower count, some seriously interesting trends arise.

For accounts with less than 1K followers, the more feed posts you lot can share on Instagram per week, the better.

Both achieve and engagement rates per post ameliorate equally posting frequency increases per calendar week, with the average date rate climbing from 3.1% at one mail per week, to 4.9% at 20 posts per week.

To put this into perspective, if an business relationship has 500 followers, the number of engagements will grow from 15 (at one post per week) to 500 (at twenty posts per week). That's quite a significant increase.

This is likely because these micro accounts don't have a large community of followers as their primary source of engagement — they're relying on new audiences to comment and similar their posts via hashtags — and reach rate grows with each additional post shared.

For accounts with between 1K-250K followers, reach rate per post still improves equally more feed posts are shared, but engagement rates see a significant turn down.

This could be due to audience fatigue, a drop in content quality as volume increases, or the fact that the Instagram algorithm typically only promotes your most recent mail to your followers.

For accounts with over 250K followers, both reach and engagement rates per mail pass up significantly as more than feed posts are shared per week.

This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of achieve.

Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in date rate per post.

Information technology could also be that accounts of this size are more focused on using Instagram Stories to engage with their customs. Stories are informal and engaging, making them perfect for daily interactions and relationship-building.

ICYMI: With Later , y'all can program and schedule a full calendar week's worth of Instagram posts in less than twenty minutes, and then you tin can increment your posting book without losing time from your decorated schedule.

How Number of Posts Shared Per Week Impacts Follower Count

Based on Later's analysis of over 917K unique accounts, users that postal service more than times per week typically have more followers.

As you lot tin can see, in that location's a clear correlation between posting frequency and the average number of followers an business relationship has.

However, information technology's worth noting though that this could be due to the type of accounts that are posting more often.

For example, a professional influencer or well-known make is likely to mail more per week than an everyday user — it's much more likely to be a full-time profession, rather than a role-time side hustle.

So, How Often Should Y'all Post on Instagram?

The answer? Information technology all depends on your goals.

If your goal is to achieve new audiences, posting more ofttimes on Instagram, paired with an constructive hashtag strategy, is ever a good idea — especially if you take under 250K followers.

Co-ordinate to our analysis, for the best reach rate per post, you should post:

• xiv times per calendar week if you take under 1K followers

• 14 or 20 times per calendar week if you have 1K-250K followers

• 1 times per week if you have over 250K followers

If your goal is to increase your engagement rate, you should post:

• 14 times per calendar week if you accept under 1K followers

• 1 times per week if you lot have over 1K followers

Simply endeavour not to go also defenseless up on the numbers — protecting your mental health and creatingquality content that drives real value for your audience should always usurp quantity.

And remember: there is no ane-size-fits-all approach for posting frequency on Instagram. Instead, utilize this data as a starting point to gather insights and experiment with your own business relationship to observe what rings true.

With Afterward's gratuitous social media direction platform, you can program, prep, and schedule your Instagram posts from one like shooting fish in a barrel-to-use dashboard, so you lot tin can create a all-time-in-course content strategy that supports your goals.

Plus, you tin can visually program how your posts will look in your Instagram feed earlier they get live — and then your profile looks on bespeak and tells a cohesive story. It'south one of the best means to catechumen contour visitors into followers!

Plan and preview your Instagram feed in accelerate with Later for free! Sign up and starting time creating an awesome Instagram account today:

Editor's Note: Study based on analysis of 81M Instagram feed posts published via Later on between 2019-2021, from 917K unique users. Excludes Reels and IGTV posts. Information by Annie Yao .

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Source: https://later.com/blog/how-often-post-to-instagram/

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